Winston Waller
CEO/Founder at FO·CUS (TM)
4 Main Street, Farmigton, Connecticut, 06085
(860) 294-6530
focuswaller@gmail.com
https://app.vbizme.com/vCard/winston-waller#home
- Who is Winston?
- I’m Winston Waller, founder of FO·CUS. Life has taught me that what I’ve been through doesn’t get the final say in who I become. That’s why I’m drawn to stories about where people started, what kept them going, and what they still stand for. I handpick the stories I feature. When I sit down with an athlete, a founder, or someone carrying on a university tradition, I want to hear about the early days. Somewhere in that story, there’s usually a belief they kept coming back to. I turn that belief into apparel their fans, teams, alumni, or customers can wear. One of those projects was a Yale-licensed shirt I designed for game day. I wanted to capture a piece of Yale history, so I featured a photograph of the Yale team that played in the first Yale–Harvard football game.
- My Mission
- My mission is to lift people up by giving their stories a way to travel. Through FO·CUS, I turn the beliefs that carried people through hard seasons and shaped what they built into apparel that helps others carry those beliefs forward.
FAQ
How do I pitch a Story-to-Apparel collaboration?
Tell me where your story began, what you stand for, and who you want the apparel to reach. I handpick the stories I work with. If it’s a fit, we’ll talk about how to turn the belief at the heart of your story into something your community can wear.
Who do you collaborate with?
I work with athletes, teams, universities, founders, and businesses. Whether you’re celebrating a milestone, honoring a tradition, or sharing what brought your community together, tell me what you want the collection to represent.
Can you help me get apparel made if I already have a design?
Yes. Send me your artwork, the type of apparel you want, your estimated quantity, and your target date. I can connect you with my manufacturing partner to discuss production options, pricing, and turnaround.
Can we sell the finished apparel to our own network?
Yes. We’ll discuss who the collection is for and how to offer it to your fans, alumni, employees, or customers. If you’re planning around an event or launch, share the date when you reach out.
What can we cover in a one-on-one brand consulting session?
In a paid session, we can work through how you explain your brand, who you’re trying to reach, and what you want them to remember. Bring the idea you’re developing or the decision you’re stuck on, and we’ll identify your next steps.
What does a trademark education session cover?
In a paid session, we’ll talk through what you want to protect, such as a name, logo, or slogan. I’ll help you organize what you have and prepare questions for a trademark attorney. You can discuss legal advice and filing directly with the attorney.
How do I request an introduction to your general counsel?
Send me a brief description of what you need help with, such as ownership, decision-making, or agreements between business partners. I can make the introduction so you can discuss the work, availability, and fees directly with counsel.
Reviews
Marcus T.: “Winston asked what kept us going in the early days. That answer ended up shaping the whole design. When our team saw it, they knew exactly where the message came from.”
Jasmine R.: “The shirt looked just as good in person as it did in the mockup. The print was crisp, and it’s one of the shirts I still reach for after game day.”
Daniel M.: “We wanted something alumni from different generations could connect with. Winston found a detail in our history that brought those stories together.”
Alicia B.: “I had artwork ready and needed help getting it produced. Winston walked me through what the manufacturer would need, and I knew what to send over after our first conversation.”
Jordan P.: “Winston gave me room to tell the story in my own words. When he showed me the design, it sounded like something I would actually say.”
Natalie C.: “Our group kept asking where they could get another shirt. The design gave people something to talk about, especially those who remembered the story behind it.”
Derek L.: “I came into the brand session with three different ideas and no idea which one to lead with. Winston helped me choose the one I could explain clearly and gave me something concrete to work on when I got home.”
Camille S.: “The detail I liked most was how Winston worked our history into the design. I could wear it out, and if someone asked about it, I had a real story to tell.”