About Me
Being Objective
I'm Glenn Richards, the proud owner of Swag Custom Rides, where passion, precision, and purpose come together to create something truly special. For me, restoring classic cars isn’t just about bringing vehicles back to life—it’s about giving people a second chance too. Swag Custom Rides is more than just an award-winning custom fabrication shop; it's a movement. As the first and only non-profit automotive restoration shop in America, we don’t just build stunning rides—we mentor and uplift young minds, especially those with learning disabilities, by teaching them hands-on skills and opening doors to new opportunities. With expertise in precision fabrication, CNC capabilities, custom chassis, pro-touring builds, and more, I make sure every vehicle that rolls out of our shop is a masterpiece, blending timeless style with modern performance. But what truly fuels me is seeing the impact we make—on cars, on lives, and on the community. At the end of the day, I’m not just building dream rides. I’m helping build futures.
Mission Statement
Our Mission
At Swag Custom Rides, we stand out not only for our exceptional automotive work but also for our deep commitment to empowering kids with learning disabilities. We offer these young individuals the chance to gain hands-on experience in car restoration, while also building valuable skills and confidence. Beyond the shop, we actively engage in community events, giving our kids the opportunity to participate and connect with others. We also prioritize supporting local businesses and fostering a sense of community, ensuring that every project and event we’re part of contributes to making a positive impact locally. At our shop, it’s about more than just cars—it’s about creating opportunities, building relationships, and giving back.
Services
Fabrication
Think of us as the sculptors of steel. Our precision fabrication transforms raw metal into bespoke frames, body panels, and components that are as functional as they are eye-catching. We don't just build cars; we craft automotive art engineered to endure.
Paint Work
Our paint jobs are where artistry meets precision. Whether it's a flawless finish or a custom design, we use top-tier materials and techniques to deliver results that not only dazzle but also stand the test of time.
Custom Chassis
Partnering with industry leaders like Scotts Hot Rods and Roadster Shop, we provide custom chassis that lay the perfect foundation for your dream build. Tailored to your project's needs, these chassis ensure performance and style go hand in hand.
Pro-Touring Specialist
Why choose between classic style and modern performance when you can have both? Our pro-touring builds blend timeless aesthetics with contemporary drivability, giving you a ride that's as exhilarating as it is elegant
Detailing and Protective Services
Beyond building and restoring, we keep your vehicle looking its best with services like vinyl wraps, paint protection film, and comprehensive detailing. Book online at swagdetailers.com, or reach out directly by phone or email for more information.
CNC Machining
When it comes to customization, our CNC capabilities are second to none. From intricate brackets to unique trim pieces, our state-of-the-art equipment ensures each component fits like a glove and looks like a million bucks.
Why Choose Us
Restoring Dreams
At Swag Custom Rides, we don’t just restore cars—we restore dreams. Whether it's a classic beauty needing a second life or a fully customized pro-touring beast, we bring unmatched craftsmanship, precision, and passion to every build.
But what truly sets us apart?
🔧 Expert Craftsmanship – With years of hands-on experience in precision fabrication, custom chassis, and CNC capabilities, we ensure that every project meets the highest standards of performance and aesthetics.
🚗 Built for Performance – We blend classic style with cutting-edge technology, making sure your ride not only looks stunning but drives like a dream.
💡 More Than a Shop—A Movement – As the first and only non-profit custom restoration shop in America, we don’t just build cars; we change lives. We mentor and teach hands-on skills to young people with learning disabilities, giving them a future in the industry.
🏆 Award-Winning Quality – Our work speaks for itself. From local showcases to national recognition, Swag Custom Rides has built a reputation for excellence. When you choose Swag Custom Rides, you're not just investing in a car—you’re investing in a legacy, a movement, and a community-driven mission. Let’s build something incredible together.
Certificates/Licenses
FAQ's
1: What types of vehicles do you work on?
We specialize in classic car restorations, pro-touring builds, and full custom fabrication projects. Whether you have a vintage muscle car, a hot rod, or a classic truck, we’ve got the expertise to bring it back to life with serious style.
2: Do you build custom chassis, or do you only install them?
Do you build custom chassis, or do you only install them? We work with top-tier suppliers like Scotts Hot Rods and Roadster Shop to provide high-quality custom chassis tailored to your project. Whether you need a full chassis build or an installation, we can handle it all.
3: Can you match or create a specific custom paint color?
Absolutely! Our expert painters can match any color you want or mix up a completely custom shade. From sleek factory finishes to eye-catching custom graphics, we’ll make sure your ride stands out.
4: Do you offer CNC machining for custom parts?
Yes, we do! Our CNC machining services allow us to create precision-made custom brackets, trim pieces, and other components to ensure your build is one-of-a-kind and fits perfectly.
5: Do you only do full restorations, or can you handle smaller jobs?
While we specialize in full restorations and pro-touring builds, we also take on smaller projects, including paintwork, chassis upgrades, and custom fabrication. Just reach out, and we’ll see how we can help.
6: What detailing and protective services do you offer?
We provide vinyl wraps, paint protection film, and full detailing services to keep your car looking its best. Book an appointment online at swagdetailers.com or contact us for more details.
7: How do I get a quote for my project?
The best way to get a quote is to call us at 860-729-4700 or visit us in person at 172 Stanley Street, New Britain, CT 06051. Every project is unique, so we’ll discuss your vision, budget, and timeline to provide an accurate estimate.
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Swag Custom Rides: Where Classic Cars Get a Second Life—And So Do People
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Reviews
Swag Custom Rides turned my classic car dream into reality! The attention to detail, the quality of the work, and the passion behind every build are unmatched. Glenn and his team don’t just restore cars—they bring them back to life with a level of precision you don’t see anymore. Highly recommend! — James R.
This place is something special. Not only do they produce some of the best custom builds I’ve seen, but their mission to help young people gain hands-on skills is truly inspiring. Glenn and his team are making a difference in the community while delivering top-tier craftsmanship. — Melissa T.
I brought my ‘69 Camaro in, hoping for a solid restoration, and what I got was beyond my expectations! The car looks and drives like a dream. If you want expert craftsmanship and people who truly care about the work, Swag Custom Rides is the only place to go. — Daniel K.
From start to finish, the experience was amazing. Glenn and his crew kept me updated throughout the entire build, and the final result was absolute perfection. If you want your ride to turn heads, this is the shop to trust. — Samantha W.
Swag Custom Rides isn’t just a car shop—it’s a movement. The work they do is phenomenal, and the fact that they give back to the community makes it even better. I love supporting a business that delivers high-quality results while making a real impact. — Michael B.
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